Concepedia
Statistics
Publications
7
Citations
238
H-Index
Active since
2017
Affiliations
Hohai University(Current)
Nanjing Normal University
Taozhen Huang is an author at Hohai University specializing in marketing, business, and advertising.
Publications per year
2017–2024
Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory
Taozhen Huang, Zheshi Bao, Yan Li · Program electronic library and information systems · 2017 · 60 citations
Business, Marketing, Marketing Management +17
The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements
Wangbing Shen, Haixia Gu, Linden J. Ball et al. · Journal of Cleaner Production · 2020 · 48 citations
Business, Communication, Marketing +17
External supports in reward-based crowdfunding campaigns
Zheshi Bao, Taozhen Huang · Online Information Review · 2017 · 41 citations
Management, Marketing, Social Psychology +8
Exploring stickiness intention of B2C online shopping malls
Zheshi Bao, Taozhen Huang · International Journal of Web Information Systems · 2018 · 31 citations
Business, Marketing, Retail Management +17
Rural tourism experience research: a bibliometric visualization review (1996-2021)
Hongmei Guan, Taozhen Huang · Tourism Review · 2022 · 28 citations
Management, Tourism Management, Destination Management +15
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