Taozhen Huang - Concepedia

Author

Taozhen Huang

Also Known As

Huang Tao-zhen, Huang Taozhen, TaoZhen Huang, Taozhen Huang

Publications

258

Citations

H-Index

Concepts

All Affiliations

Taozhen Huang is an author at Hohai University specializing in marketing, management, and arts.

#	Concept	H-Index	Publications	Citations
1	Arts	4	4	155
2	Management	4	4	174
3	Business	2	2	67
4	Communication	2	2	88
5	Behavioral Sciences	1	1	58

Taozhen Huang

Publications

220

Citations

H-Index

Page 1

	Year	Citations
Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory Taozhen Huang, Zheshi Bao, Yan Li Program electronic library and information systems Customer SatisfactionDigital MarketingConsumer MotivationConsumer ResearchCommunication	2017	58
The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements Wangbing Shen, Haixia Gu, Linden J. Ball, Journal of Cleaner Production MarketingAdvertising CreativityGreen MarketingGreen DispositionsTargeted Advertising	2020	46
External supports in reward-based crowdfunding campaigns Zheshi Bao, Taozhen Huang Online Information Review Reward SupportConsumer ResearchSocial InfluenceConsumer EngagementPhilanthropy	2017	40
Exploring stickiness intention of B2C online shopping malls Zheshi Bao, Taozhen Huang International Journal of Web Information Systems Customer SatisfactionConsumer UncertaintyFlow ExperienceDigital MarketingConsumer Research	2018	30
Rural tourism experience research: a bibliometric visualization review (1996-2021) Hongmei Guan, Taozhen Huang Tourism Review Tourism ManagementTourism PerformanceTourism SupplyCultural TourismJournalism	2022	27
Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements Wangbing Shen, Zongying Liu, Linden J. Ball, Creativity Research Journal	2020	19

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