Gloria K.Q. Agyapong

Analysis of the Antecedents of Customer Loyalty of Telecommunication Industry in Ghana: The Case of Vodafone (Ghana)

Rosemond Boohene, Gloria K.Q. Agyapong · International Business Research · 2010 · 117 citations · Full text

The Effect of Service Quality on Customer Satisfaction in the Utility Industry – A Case of Vodafone (Ghana)

Gloria K.Q. Agyapong · International Journal of Business and Management · 2011 · 112 citations · Full text

Financial literacy, access to digital finance and performance of SMEs: Evidence From Central region of Ghana

Stephanie Efua Frimpong, Gloria K.Q. Agyapong, Daniel Agyapong · Cogent Economics & Finance · 2022 · 87 citations · Full text

The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)

Nana Yaa Dufie Okyere, Gloria K.Q. Agyapong, Kwamena Minta Nyarku · International Journal of Marketing Studies · 2011 · 40 citations · Full text

Marketing Analytics, Customer Satisfaction, Sponsorship Budget +15

Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model

Kojo Kakra Twum, Daniel Ofori, Gloria K.Q. Agyapong et al. · Journal of Social Marketing · 2021 · 40 citations

Social Marketing, Vaccine Hesitancy, Covid-19 +22