Mohita Maggon

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Active since

2015

Affiliations

Indian Institute of Technology Delhi(Current)

Mohita Maggon is an author at Indian Institute of Technology Delhi specializing in customer relationship management, customer service management, and customer relationship marketing.

Publications per year

2015–2018

Publications

Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 2013

Mohita Maggon, Harish Chaudhry · Journal of Relationship Marketing · 2015 · 39 citations

Management, Hospitality Management, Tourism Management +12

Exploring Relationships Between Customer Satisfaction and Customer Attitude from Customer Relationship Management Viewpoint: An Empirical Study of Leisure Travellers

Mohita Maggon, Harish Chaudhry · FIIB Business Review · 2018 · 34 citations

Management, Marketing, Marketing Management +11

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