Concepedia

Yi-Ching Tsai

YT

2

Publications

107

Citations

2

H-Index

2006

Active since

Affiliations

National Taipei University(Current)

Yi-Ching Tsai is an author at National Taipei University specializing in interactive marketing, marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementDigital MarketingCustomer SatisfactionInteractive MarketingBrandingInnovationBrand EquityBrand Loyalty

Publications per year

2006–2015

2

Publications

2

A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

Yi-Ching Tsai, Hui‐Chen Chang, Kung-Chung Ho · Contemporary Management Research · 2015 · 58 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +20

Effect of Social Capital and Absorptive Capability on Innovation in Internet Marketing

Yi-Ching Tsai · 2006 · 49 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +22

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