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Kung-Chung Ho

KH

1

Publications

58

Citations

1

H-Index

2015

Active since

Affiliations

National Taipei University(Current)

Kung-Chung Ho is an author at National Taipei University specializing in brand loyalty, consumer research, and brand equity.

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Publications per year

2015–2015

1

Publications

1

A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

Yi-Ching Tsai, Hui‐Chen Chang, Kung-Chung Ho · Contemporary Management Research · 2015 · 58 citations · Full text

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