Statistics
Publications
1
Citations
71
H-Index
1
Active since
2013
Affiliations
Javier Cervantes is an author at Instituto Nacional de Psiquiatría Ramón de la Fuente Muñiz specializing in consumer brand perception, consumer preference heterogeneity, and psychology.
Publications per year
2013–2013
1
1
Better branding: brand names can influence consumer choice
Philipp Hillenbrand, Sarael Alcauter, Javier Cervantes et al. · Journal of Product & Brand Management · 2013 · 71 citations
Business, Neuroscience, Psychology +11
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