Concepedia
Statistics
Publications
1
Citations
46
H-Index
Active since
1967
Daniel Starch is an author specializing in marketing management, advertising strategy, and audience measurement.
Publications per year
1967–1967
Measuring Advertising Readership & Results
Frank E. Orenstein, Daniel Starch · Journal of Marketing Research · 1967 · 46 citations
Business, Marketing, Marketing Management +12
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