Concepedia
Statistics
Publications
11
Citations
221
H-Index
Active since
2010
Affiliations
North-West University(Current)
Vaal University of Technology
University of the Witwatersrand
Institute of Economic Research of the Slovak Academy of Sciences
Ayesha Lian Bevan-Dye is an author at North-West University specializing in business, marketing, and consumer behavior.
Publications per year
2010–2025
Black Generation Y Students’ Attitudes towards Web Advertising Value
Ayesha Lian Bevan-Dye · Mediterranean Journal of Social Sciences · 2013 · 34 citations · Full text
Business, Marketing, Social Psychology +16
South African Generation Y students’ self-disclosure on Facebook
Ayesha Lian Bevan-Dye, Ufuoma Akpojivi · South African Journal of Psychology · 2015 · 29 citations
Social Sciences, Communication, Higher Education +14
Mobile advertisements and information privacy perception amongst South African Generation Y students
Ufuoma Akpojivi, Ayesha Lian Bevan-Dye · Telematics and Informatics · 2014 · 24 citations
Business, Communication, Higher Education +13
Antecedents of Generation Y consumers’ usage frequency of online consumer reviews
Ayesha Lian Bevan-Dye · Spanish Journal of Marketing - ESIC · 2020 · 23 citations · Full text
Business, Marketing, Marketing Management +15
Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students
Ayesha Lian Bevan-Dye, J. Surujlal · African Journal for Physical Health Education Recreation and Dance · 2011 · 21 citations
Social Sciences, Marketing, Sociology +9
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