Concepedia

Yener Girişken

YG

3

Publications

100

Citations

3

H-Index

2015

Active since

Affiliations

Altınbaş University(Current)

Yener Girişken is an author at Altınbaş University specializing in management, marketing, and behavioral sciences.

Top concepts

Publications per year

2015–2022

3

Publications

3

An investigation of the neural correlates of purchase behavior through fNIRS

Murat Perit Çakır, Tuna Çakar, Yener Girişken et al. · European Journal of Marketing · 2018 · 68 citations · Full text

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How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study

Caner Giray, Belma Yön, Yener Girişken · Journal of Business Research · 2022 · 21 citations

, , +10

How do consumers perceive a/an logotype/emblem in the advertisements: an eye tracking study

Yener Girişken, Diren Bulut · International Journal of Strategic Innovative Marketing · 2015 · 11 citations

, , +11

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