3
Publications
50
Citations
3
H-Index
2013
Active since
Affiliations
Tee Poh Kiong is an author at Asia Pacific University of Technology & Innovation specializing in management, consumer behavior, and marketing strategy.
Top concepts
ManagementBusinessMarketingConsumer BehaviorConsumer ResearchMarketing StrategyCultureFashionLogisticsSociology
Publications per year
2013–2016
3
3
MALAYSIAN YOUNG CONSUMER PREFERENCES IN CHOOSING INTERNATIONAL FASHION BRAND
Tee Poh Kiong, Behrooz Gharleghi, Benjamin Chan Yin-Fah et al. · 2013 · 25 citations
Culture, Advertising, Brand Equity +15
Nguyễn Thị Thùy Linh, Teh Choon Jin, Tee Poh Kiong et al. · Journal of Asian Business Strategy · 2016 · 10 citations · Full text
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