Evelyn Knubben

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Active since

2010

Affiliations

Friedrich-Alexander-Universität Erlangen-Nürnberg(Current)

Evelyn Knubben is an author at Friedrich-Alexander-Universität Erlangen-Nürnberg specializing in business strategy, brand authority, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand AuthorityBrand AwarenessBrand ManagementBusiness StrategyConsumer Research

Publications per year

2010–2013

Publications

The undervaluation of corporate reputation as a supplier selection factor: An analysis of ingredient branding of complex products in the manufacturing industry

Bernhard Lienland, Alexander Baumgärtner, Evelyn Knubben · Journal of Purchasing and Supply Management · 2013 · 32 citations

Supplier Relationship, Brand Equity, Manufacturing Industry +11

Your City, My City, Their City, Our City - Different Perceptions of a Place Brand by Diverse Target Groups

Suzanne C. Beckmann, Sebastian Zenker, Evelyn Knubben · 2010 · 11 citations

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