Ho Huy Tuu

The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction‐loyalty relationship

Ho Huy Tuu, Svein Ottar Olsen, Pham Thi Thuy Linh · Journal of Consumer Marketing · 2011 · 114 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Consumer Study +21

The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam

Ho Huy Tuu, Svein Ottar Olsen, Duong Tri Thao et al. · Appetite · 2008 · 105 citations

Food Choice, Culture, Behavioral Sciences +14

The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life

Svein Ottar Olsen, Nguyễn Hữu Khôi, Ho Huy Tuu · Journal of Macromarketing · 2021 · 71 citations · Full text

Quality Of Life, Online Ibt, Behavioral Decision Making +27

Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment

Ho Huy Tuu, Svein Ottar Olsen · Asia Pacific Journal of Marketing and Logistics · 2011 · 69 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +22

The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce

Nguyễn Hữu Khôi, Ho Huy Tuu, Svein Ottar Olsen · Asia Pacific Journal of Marketing and Logistics · 2018 · 67 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +24