Concepedia

Muskan Sachdeva

MS

Statistics

Publications

5

Citations

156

H-Index

5

Active since

2021

Affiliations

Punjabi University(Current)

Muskan Sachdeva is an author at Punjabi University specializing in business, management, and economics.

Top concepts

BusinessManagementFinanceEconomicsBehavioral FinanceMarketingAccountingDecision TheoryDecision ScienceRetail Investment

Publications per year

2021–2023

5

Publications

5

Influence of contextual factors on investment decision-making: a fuzzy-AHP approach

Muskan Sachdeva, Ritu Lehal, Swati Gupta et al. · Journal of Asia Business Studies · 2022 · 60 citations

Behavioral Decision Making, Retail Investors, Neutral Information +24

What make investors herd while investing in the Indian stock market? A hybrid approach

Muskan Sachdeva, Ritu Lehal, Sanjay Gupta et al. · Review of Behavioral Finance · 2021 · 40 citations

Business Analytics, Experimental Finance, Behavioral Finance +17

The influence of personality traits on investment decision-making: a moderated mediation approach

Muskan Sachdeva, Ritu Lehal · International Journal of Bank Marketing · 2023 · 30 citations

Behavioral Decision Making, Social Psychology, Individual Decision Making +18

Modeling collaborative consumption by extending self-determination theory: an emerging economy perspective

Aashish Garg, Muskan Sachdeva, Simarjeet Singh et al. · Social Responsibility Journal · 2021 · 15 citations

Digital Marketing, Consumer Motivation, Consumer Study +24

Contextual factors influencing investment decision making: a multi group analysis

Muskan Sachdeva, Ritu Lehal · PSU Research Review · 2023 · 11 citations · Full text

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