Concepedia

Wirania Swasty

WS

4

Publications

55

Citations

4

H-Index

2015

Active since

Affiliations

Telkom University(Current)

Wirania Swasty is an author at Telkom University specializing in management, marketing, and design.

Top concepts

MarketingManagementDesignConsumer ResearchCustomer SatisfactionHealthFashionBrandingBusinessEngineering

Publications per year

2015–2021

4

Publications

4

Does Color Matter on Web User Interface Design

Wirania Swasty, Andreas Rio Adriyanto · CommIT (Communication and Information Technology) Journal · 2017 · 23 citations · Full text

Customer Satisfaction, Engineering, Reference Forsmes +19

THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION

Wirania Swasty, Mediany Kriseka Putri, Mohammad Isa Pramana Koesoemadinata et al. · Jurnal Manajemen dan Kewirausahaan · 2021 · 12 citations · Full text

Customer Satisfaction, Food Packaging, Product Trial +16

Business Model Innovation for Small Medium Enterprises

Wirania Swasty · The Winners · 2015 · 10 citations · Full text

Value Proposition, Brand Strategy, Small Medium Enterprises +17

IDENTITAS VISUAL DAN PENERAPANNYA PADA SIGNAGE UNTUK KAWASAN WISATA EDUKASI

AHMAD ZAKIYY MAYMUN, Wirania Swasty · Serat Rupa Journal of Design · 2018 · 10 citations · Full text

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