Dana Kakeesh

Consumer post-adoption of e-wallet: An extended UTAUT2 perspective with trust

Abd Al-Haleem Zaid Kilani, Dana Kakeesh, Ghazi A. Al-Weshah et al. · Journal of Open Innovation Technology Market and Complexity · 2023 · 89 citations · Full text

Business, Marketing, Marketing Management +17

The Effect of Services Marketing Mix Elements on Customer-Based Brand Equity: An Empirical Study on Mobile Telecom Service Recipients in Jordan

Hani Al-Dmour, Zu’bi M. F. Al-Zu’bi, Dana Kakeesh · International Journal of Business and Management · 2013 · 37 citations · Full text

Business, Marketing, Marketing Management +8

Female entrepreneurship and entrepreneurial ecosystems

Dana Kakeesh · Journal of Research in Marketing and Entrepreneurship · 2024 · 37 citations

Business, Entrepreneurship, Entrepreneurial Ecosystems +8

Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry

Ghazi A. Al-Weshah, Dana Kakeesh, Noor Al-Ma’aitah · Studies of Applied Economics · 2021 · 30 citations · Full text

Business, Marketing, Marketing Management +11

Maintaining Customer Loyalty Using Electronic Customer Relationship Management (E-CRM): Qualitative Evidence from Small Food Businesses in Jordan

Dana Kakeesh, Ghazi A. Al-Weshah, Noor Al-Ma’aitah · Studies of Applied Economics · 2021 · 17 citations · Full text

Business, Management Information Systems, Marketing +15