Concepedia

Kevin Johnston

KJ

Statistics

Publications

3

Citations

129

H-Index

3

Active since

1999

Affiliations

University of Derby(Current)

Kevin Johnston is an author at University of Derby specializing in digital marketing, interactive marketing, and management.

Top concepts

Publications per year

1999–2009

3

Publications

3

The Internet as a “virtual cultural region”: are extant cultural classification schemes appropriate?

Kevin Johnston, Parminder Johal · Internet Research · 1999 · 84 citations

, , +22

Why e‐business must evolve beyond market orientation: applying human interaction models to computer‐mediated corporate communications

Kevin Johnston · Internet Research · 2001 · 23 citations

, , +17

Extending the marketing myopia concept to promote strategic agility

Kevin Johnston · Journal of Strategic Marketing · 2009 · 22 citations

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