Concepedia
Statistics
Publications
13
Citations
2.3K
H-Index
Active since
1995
Affiliations
University of Reading(Current)
Quadram Institute
Chaya Howard is an author at University of Reading specializing in marketing, management, and communication.
Top concepts
MarketingManagementCommunicationGenetic EngineeringConsumer ResearchRisk CommunicationHealthGeneticsPersuasionFood Biotechnology
Publications per year
1995–1999
What Determines Trust in Information About Food‐Related Risks? Underlying Psychological Constructs
Lynn J. Frewer, Chaya Howard, Duncan Hedderley et al. · Risk Analysis · 1996 · 663 citations
Public Concerns in the United Kingdom about General and Specific Applications of Genetic Engineering: Risk, Benefit, and Ethics
Lynn J. Frewer, Chaya Howard, Richard Shepherd · Science Technology & Human Values · 1997 · 326 citations
Genetic Testing, Biomedical Ethic, Genetics +21
Understanding public attitudes to technology
Lynn J. Frewer, Chaya Howard, Richard Shepherd · Journal of Risk Research · 1998 · 198 citations
Behavioral Decision Making, Consumer Research, Technology Adoption +21
Consumer attitudes towards different food-processing technologies used in cheese production—The influence of consumer benefit
Lynn J. Frewer, Chaya Howard, Duncan Hedderley et al. · Food Quality and Preference · 1997 · 159 citations
Consumer Decision Making, Food Marketing, Consumer Benefit +12
The influence of realistic product exposure on attitudes towards genetic engineering of food
Lynn J. Frewer, Chaya Howard, Richard Shepherd · Food Quality and Preference · 1996 · 138 citations
Food Authenticity, Gm Crop, Genetics +12
1–5 of 13