Concepedia

Chaya Howard

CH

13

Publications

2.3K

Citations

13

H-Index

1995

Active since

Affiliations

University of Reading(Current)

Quadram Institute

Chaya Howard is an author at University of Reading specializing in marketing, management, and communication.

Top concepts

MarketingManagementCommunicationGenetic EngineeringConsumer ResearchRisk CommunicationHealthGeneticsPersuasionFood Biotechnology

Publications per year

1995–1999

13

Publications

13

What Determines Trust in Information About Food‐Related Risks? Underlying Psychological Constructs

Lynn J. Frewer, Chaya Howard, Duncan Hedderley et al. · Risk Analysis · 1996 · 663 citations

Public Concerns in the United Kingdom about General and Specific Applications of Genetic Engineering: Risk, Benefit, and Ethics

Lynn J. Frewer, Chaya Howard, Richard Shepherd · Science Technology & Human Values · 1997 · 326 citations

Genetic Testing, Biomedical Ethic, Genetics +21

Understanding public attitudes to technology

Lynn J. Frewer, Chaya Howard, Richard Shepherd · Journal of Risk Research · 1998 · 198 citations

Behavioral Decision Making, Consumer Research, Technology Adoption +21

Consumer attitudes towards different food-processing technologies used in cheese production—The influence of consumer benefit

Lynn J. Frewer, Chaya Howard, Duncan Hedderley et al. · Food Quality and Preference · 1997 · 159 citations

Consumer Decision Making, Food Marketing, Consumer Benefit +12

The influence of realistic product exposure on attitudes towards genetic engineering of food

Lynn J. Frewer, Chaya Howard, Richard Shepherd · Food Quality and Preference · 1996 · 138 citations

Food Authenticity, Gm Crop, Genetics +12

Rows per page

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