Concepedia

Aysha Saleem

AS

2

Publications

75

Citations

2

H-Index

2021

Active since

Affiliations

Riphah International University(Current)

Aysha Saleem is an author at Riphah International University specializing in customer satisfaction, interactive marketing, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingBusinessCovid-19PersuasionPsychology

Publications per year

2021–2021

2

Publications

2

Online Consumer Satisfaction During COVID-19: Perspective of a Developing Country

Yonghui Rao, Aysha Saleem, Wizra Saeed et al. · Frontiers in Psychology · 2021 · 49 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +20

I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic

Xiao Li, Aysha Saleem, Sana Muhammad Tariq et al. · Journal of theoretical and applied electronic commerce research · 2021 · 26 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +25

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