Concepedia

Céline M. Müller

CM

2

Publications

168

Citations

2

H-Index

2020

Active since

Affiliations

University of Amsterdam(Current)

Céline M. Müller is an author at University of Amsterdam specializing in journalism, management, and marketing.

Top concepts

MarketingJournalismManagementPersuasionAdvertisingConsumer ResearchMarketing CommunicationArtsBusinessSocial Media

Publications per year

2020–2021

2

Publications

2

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

Sophie C. Boerman, Céline M. Müller · International Journal of Advertising · 2021 · 125 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +23

Long-term effects of brand placement disclosure on persuasion knowledge and brand responses

Sophie C. Boerman, Tina Tessitore, Céline M. Müller · International Journal of Advertising · 2020 · 43 citations · Full text

Brand Memory, Consumer Study, Brand Strategy +17

Rows per page

1–2 of 2