Concepedia

Kenneth Eunhan Kim

KE

Statistics

Publications

1

Citations

30

H-Index

1

Active since

2013

Affiliations

Oklahoma State University(Current)

Kenneth Eunhan Kim is an author at Oklahoma State University specializing in advertising, advertising effectiveness, and psychology.

Top concepts

Publications per year

2013–2013

1

Publications

1

Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism

Jin‐Seong Park, Ilwoo Ju, Kenneth Eunhan Kim · Health Communication · 2013 · 30 citations

, , +23

1–1 of 1