Concepedia

Ilwoo Ju

IJ

Statistics

Publications

11

Citations

362

H-Index

10

Active since

2013

Affiliations

Purdue University West Lafayette(Current)

Saint Louis University

Saint Louis University

University of Tennessee at Knoxville

Texas State University

Ilwoo Ju is an author at Purdue University West Lafayette specializing in social marketing, public health, and consumer research.

Top concepts

Public HealthSocial MarketingMarketingManagementAdvertisingConsumer ResearchHealth CommunicationCovid-19CommunicationRisk Communication

Publications per year

2013–2023

11

Publications

11

Optimistic bias and preventive behavioral engagement in the context of COVID-19

Tae Hwan Park, Ilwoo Ju, Jennifer E. Ohs et al. · Research in Social and Administrative Pharmacy · 2020 · 186 citations · Full text

Behavioral Sciences, Preventive Medicine, Long Covid +8

Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism

Jin‐Seong Park, Ilwoo Ju, Kenneth Eunhan Kim · Health Communication · 2013 · 30 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +23

Prescription drug advertising, disease knowledge, and older adults’ optimistic bias about the future risk of alzheimer’s disease

Jin‐Seong Park, Ilwoo Ju · Health Communication · 2015 · 27 citations

Aging, Behavioral Decision Making, Consumer Study +27

Information seeking during the COVID-19 pandemic: Application of the risk information seeking and processing model

Taehwan Park, Ilwoo Ju, Jennifer E. Ohs et al. · Research in Social and Administrative Pharmacy · 2023 · 26 citations · Full text

Risk Communication, Health Informatics, Information Behavior +6

Interpersonal Communication Influence on Health-Protective Behaviors amid the COVID-19 Crisis

Ilwoo Ju, Jennifer E. Ohs, Taehwan Park et al. · Health Communication · 2021 · 22 citations

Social Influence, Self-monitoring, Covid-19 +21

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