Concepedia
1
Publications
47
Citations
H-Index
2009
Active since
Affiliations
Binus University(Current)
Teddy Pawitra is an author at Binus University specializing in customer satisfaction, business, and business strategy.
Top concepts
BusinessMarketingManagementBusiness StrategyCustomer Satisfaction
Publications per year
2009–2009
Designing competitive loyalty programs: How types of program affect customer equity
Asnan Furinto, Teddy Pawitra, Tengku Ezni Balqiah · Journal of Targeting Measurement and Analysis for Marketing · 2009 · 47 citations · Full text
Customer Satisfaction, Management, Business +8
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