2
Publications
173
Citations
2
H-Index
2006
Active since
Affiliations
Ingrid Königbauer is an author at Ludwig-Maximilians-Universität München specializing in market design, advertising effectiveness, and advertising.
Top concepts
MarketingManagementAdvertisingMarket EntryMarket DesignConsumer ResearchAdvertising Effectiveness
Publications per year
2006–2006
2
2
Reference pricing of pharmaceuticals
Kurt Richard Brekke, Ingrid Königbauer, Odd Rune Straume · Journal of Health Economics · 2006 · 121 citations · Full text
Advertising and generic market entry
Ingrid Königbauer · Journal of Health Economics · 2006 · 52 citations
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