Concepedia

Author

Ingrid Königbauer

Also Known As

I. Konigbauer, Ingrid Königbauer, Königbauer, Ingrid

7

Publications

187

Citations

4

H-Index

7

Concepts

All Affiliations

IK

About

Ingrid Königbauer is an author at Ludwig-Maximilians-Universität München specializing in market design, advertising effectiveness, and advertising.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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52

2

Marketing

1

1

52

3

Advertising Effectiveness

1

1

52

4

Market Design

1

1

52

5

Advertising

1

1

52

Ingrid Königbauer

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2

Publications

173

Citations

2

H-Index

YearCitations

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