Elena Ruiz-Romero de la Cruz

Sustainable Tourism and Residents’ Perception towards the Brand: The Case of Malaga (Spain)

Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz, Francisco José Calderón Vázquez · Sustainability · 2019 · 42 citations · Full text

Tourism Management, Brand Strategy, Heritage Marketing +17

Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)

Gorka Zamarreño-Aramendia, Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz · Economies · 2021 · 31 citations · Full text

Latin American Archaeology, Cultural Heritage, Sustainable Development +20

Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)

Elena Cruz-Ruiz, Gorka Zamarreño-Aramendia, Elena Ruiz-Romero de la Cruz · Sustainability · 2020 · 23 citations · Full text

Education, Cultural Tourism, Social Sciences +16

Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception

Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz, Gorka Zamarreño-Aramendia et al. · Journal of Open Innovation Technology Market and Complexity · 2022 · 21 citations · Full text

Recovery Measures for the Tourism Industry in Andalusia: Residents as Tourist Consumers

Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz, Lidia Caballero-Galeote · Economies · 2022 · 11 citations · Full text

Customer Satisfaction, Tourism Management, Recovery Measures +19