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Hwan Ho Ha

HH

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Publications

1

Citations

19

H-Index

1

Active since

2006

Affiliations

Hong Kong Polytechnic University(Current)

Hwan Ho Ha is an author at Hong Kong Polytechnic University specializing in accounting, consumer decision making, and experimental economics.

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Publications per year

2006–2006

1

Publications

1

Consumers' “mental accounting” in response to unexpected price savings at the point of sale

Hwan Ho Ha, Jung Suk Hyun, Jae H. Pae · Marketing Intelligence & Planning · 2006 · 19 citations

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