Statistics
Publications
1
Citations
36
H-Index
1
Active since
1990
James Dobree is an author specializing in service brand strategy, service branding, and brand management.
Publications per year
1990–1990
1
1
Unleashing the Power of Service Brands in the 1990s
James Dobree, Anthony S. Page · Management Decision · 1990 · 36 citations
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