Concepedia
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Publications
1
Citations
10
H-Index
Active since
2021
Svetlana Bunčić is an author specializing in marketing, rational choice decision-making, and business.
Publications per year
2021–2021
Cognitive biases in marketing communication: Influence of anchoring and message framing on consumers' perception and willingness to purchase
Svetlana Bunčić, Jelena Krstić, Milica Kostić-Stanković · Marketing · 2021 · 10 citations · Full text
Business, Communication, Marketing +15
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