Concepedia

Brendan McSweeney

BM

Statistics

Publications

21

Citations

4.1K

H-Index

17

Active since

1988

Affiliations

Royal Holloway University of London(Current)

University of Essex

University of Warwick

Brendan McSweeney is an author at Royal Holloway University of London specializing in social sciences, national culture, and cultural anthropology.

ORCID

Publications per year

1988–2021

21

Publications

21

Hofstede’s Model of National Cultural Differences and their Consequences: A Triumph of Faith - a Failure of Analysis

Brendan McSweeney · Human Relations · 2002 · 2.4K citations

, , +5

Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis

Brendan McSweeney · Human Relations · 2002 · 582 citations

, , +5

The Essentials of Scholarship: A Reply to Geert Hofstede

Brendan McSweeney · Human Relations · 2002 · 212 citations

, , +3

Dynamic Diversity: Variety and Variation Within Countries

Brendan McSweeney · Organization Studies · 2009 · 200 citations

, , +9

Fashion founded on a flaw

Brendan McSweeney · International Marketing Review · 2013 · 94 citations

, , +8

1–5 of 21