Concepedia

Author

Morgan Ziegler

Also Known As

Morgan Ziegler

3

Publications

110

Citations

2

H-Index

16

Concepts

All Affiliations

MZ

About

Morgan Ziegler is an author at Texas Tech University specializing in advertising effectiveness, brand management, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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2

Management

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106

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Communication

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106

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Marketing

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106

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Advertising Effectiveness

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106

Morgan Ziegler

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1

Publications

106

Citations

1

H-Index

YearCitations

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