Edouard Novatorov

An importance-performance approach to evaluating internal marketing in a recreation centre

Edouard Novatorov · Managing Leisure · 1997 · 27 citations

Customer Satisfaction, Tourism Performance, Destination Marketing +15

A Revised Conceptualization of Marketing in the Context of Public Leisure Services

Edouard Novatorov, John L. Crompton · Journal of Leisure Research · 2001 · 23 citations

Customer Satisfaction, Leisure Study, Destination Marketing +15

Reformulating the conceptualization of marketing in the context of public leisure services

Edouard Novatorov, John L. Crompton · Leisure Studies · 2001 · 18 citations

Customer Satisfaction, Leisure Study, Social Marketing +16

Reformulating the conceptualization of marketing in the context of public leisure services

Edouard Novatorov, John L. Crompton · Leisure Studies · 2001 · 13 citations

Public Leisure Marketing, Customer Satisfaction, Public Interest Motivation +14

The Index of Recreation Marketing Excellence: An Audit Instrument for Measuring the Effectiveness of Marketing Efforts at a Student Recreation Center

Edouard Novatorov, Seongseop Kim, K. A. Wall et al. · Journal of Park and Recreation Administration · 1998 · 10 citations

Customer Satisfaction, Leisure Study, Tourism Performance +17