Yi-Ru Regina Chen

Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China

Yi-Ru Regina Chen · Public Relations Review · 2017 · 116 citations

Business, Marketing, Marketing Management +16

Examining the Internal Aspect of Corporate Social Responsibility (CSR): Leader Behavior and Employee CSR Participation

Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke · Communication Research Reports · 2014 · 88 citations

Management, Leadership, Organizational Behavior +15

Identifying Active Hot-Issue Communicators and Subgroup Identifiers

Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke, Jeong‐Nam Kim · Journalism & Mass Communication Quarterly · 2016 · 77 citations

Social Sciences, Communication, Social Psychology +12

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Yang Cheng, Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke · Social Science Computer Review · 2021 · 57 citations

Social Sciences, Communication, Marketing +16

The role of leadership in shared value creation from the public’s perspective: A multi-continental study

Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke, Shannon A. Bowen et al. · Public Relations Review · 2018 · 55 citations

Management, Leadership, Organizational Behavior +13