Chun‐Ju Flora Hung‐Baesecke

Examining the Internal Aspect of Corporate Social Responsibility (CSR): Leader Behavior and Employee CSR Participation

Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke · Communication Research Reports · 2014 · 86 citations

Employee Csr Participation, Organizational Characteristic, Education +19

Identifying Active Hot-Issue Communicators and Subgroup Identifiers

Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke, Jeong‐Nam Kim · Journalism & Mass Communication Quarterly · 2016 · 74 citations

Effective Communication, Public Opinion, Political Polarization +26

The role of leadership in shared value creation from the public’s perspective: A multi-continental study

Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke, Shannon A. Bowen et al. · Public Relations Review · 2018 · 55 citations

Management, Business, Value Co-creation +3

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Yang Cheng, Yi-Ru Regina Chen, Chun‐Ju Flora Hung‐Baesecke · Social Science Computer Review · 2021 · 54 citations

Csr Behaviors, Consumer Study, Media Innovation +28

Ethics as a precursor to organization–public relationships: Building trust before and during the OPR model

Shannon A. Bowen, Chun‐Ju Flora Hung‐Baesecke, Yi-Ru Regina Chen · Cogent Social Sciences · 2016 · 50 citations · Full text