Concepedia

Bethan Alexander

BA

13

Publications

821

Citations

12

H-Index

2016

Active since

Affiliations

University of the Arts London(Current)

University of Manchester

Fashion Institute of Technology

Nottingham Trent University

Bethan Alexander is an author at University of the Arts London specializing in management, marketing, and fashion.

Top concepts

MarketingManagementFashionConsumer ResearchBusinessInteractive MarketingTechnologyDesignBrandingBrand Strategy

Publications per year

2016–2024

13

Publications

13

The impact of experiential augmented reality applications on fashion purchase intention

Anna Watson, Bethan Alexander, Leyla Salavati · International Journal of Retail & Distribution Management · 2018 · 211 citations

Fashion Purchase Intention, Engineering, Behavioral Decision Making +27

Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context

Bethan Alexander, Marta Blázquez · Journal of Retailing and Consumer Services · 2019 · 138 citations

Architectural Design, Design, Philosophy Of Technology +4

Change in technology-enabled omnichannel customer experiences in-store

Bethan Alexander, Anthony Kent · Journal of Retailing and Consumer Services · 2020 · 138 citations

Customer Experience, Customer Satisfaction, Omnichannel Logistics +7

Consumers’ Knowledge and Intentions towards Sustainability: A Spanish Fashion Perspective

Marta Blázquez, Claudia E. Henninger, Bethan Alexander et al. · Fashion Practice · 2019 · 97 citations · Full text

Limited or Limitless? Exploring the Potential of NFTs on Value Creation in Luxury Fashion

Bethan Alexander, Niccolò Bellandi · Fashion Practice · 2022 · 42 citations

Value Theory, Consumer Research, Technology Adoption +19

Rows per page

1–5 of 13