Concepedia

Elif Yolbulan Okan

EY

5

Publications

114

Citations

5

H-Index

2014

Active since

Affiliations

Ludwigshafen University of Business and Society(Current)

Bahçeşehir University

Yeditepe University

Elif Yolbulan Okan is an author at Ludwigshafen University of Business and Society specializing in organizational communication, management, and business.

ORCID

Top concepts

Publications per year

2014–2020

5

Publications

5

Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach

Fatih Kılıç, Elif Yolbulan Okan · Journal of Marketing Communications · 2020 · 31 citations

The effect of brand value on economic growth: A multinational analysis

Nuriye Zeynep Ökten, Elif Yolbulan Okan, Ünal Arslan et al. · European Research on Management and Business Economics · 2018 · 26 citations · Full text

How the economic situation moderates the influence of available money on compulsive buying of students — a comparative study between Turkey and Greece

Alexander Unger, Julie Papastamatelou, Elif Yolbulan Okan et al. · Journal of Behavioral Addictions · 2014 · 21 citations · Full text

The Role of Social Media in Political Marketing: 2014 Local Elections of Turkey

Elif Yolbulan Okan, Ayper Topcu, Serhat Akyüz · 2014 · 21 citations

Effects of Network Capabilities on Firm Performance across Cultures

Julie Papastamatelou, Rainer Busch, Begüm Ötken et al. · International Journal of Management and Economics · 2016 · 15 citations · Full text

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