Concepedia
Statistics
Publications
5
Citations
201
H-Index
Active since
2021
Affiliations
Flame University(Current)
University of Szczecin
Sajith Narayanan is an author at Flame University specializing in marketing management, marketing, and business.
Publications per year
2021–2024
Consumers' willingness to pay for corporate social responsibility: Theory and evidence
Sajith Narayanan, Guru Ashish Singh · International Journal of Consumer Studies · 2023 · 77 citations · Full text
Business, Marketing, Marketing Management +13
Does Generation Z value and reward corporate social responsibility practices?
Sajith Narayanan · Journal of Marketing Management · 2022 · 68 citations
Business, Marketing, Marketing Management +12
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism
Sajith Narayanan, Guru Ashish Singh · Journal of Consumer Behaviour · 2024 · 20 citations
Business, Marketing, Marketing Management +11
Will legalizing corporate social responsibility get businesses to participate in welfare activities – the case of India
Sajith Narayanan, Guru Ashish Singh · Society and Business Review · 2022 · 19 citations
Social Sciences, Social Policy, Corporate Compliance +14
Can the marketing innovation of purpose branding make brands meaningful and relevant?
Sajith Narayanan, Jyoti Ranjan Das · International Journal of Innovation Science · 2021 · 17 citations
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