Statistics
Publications
5
Citations
295
H-Index
5
Active since
1978
Affiliations
A.P. Giannini Foundation(Current)
Bruce F. Hall is an author at A.P. Giannini Foundation specializing in social sciences, agriculture, and marketing.
Publications per year
1978–2004
5
5
A New Model For Measuring Advertising Effectiveness
Bruce F. Hall · Journal of Advertising Research · 2002 · 102 citations
On Measuring the Power of Communications
Bruce F. Hall · Journal of Advertising Research · 2004 · 14 citations
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