Statistics
Publications
1
Citations
245
H-Index
1
Active since
2006
Affiliations
Yunni Eom is an author at Korea Advanced Institute of Science and Technology specializing in online purchase intention, advertising, and reasoned action approach.
Publications per year
2006–2006
1
1
Effects of perceived behavioral control on the consumer usage intention of e-coupons
Hyunmo Kang, Minhi Hahn, David Fortin et al. · Psychology and Marketing · 2006 · 245 citations
Business, Communication, Marketing +16
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