Concepedia

Yi‐Dan Zhu

YZ

Statistics

Publications

4

Citations

273

H-Index

4

Active since

2022

Affiliations

Gannan Normal University(Current)

Yi‐Dan Zhu is an author at Gannan Normal University specializing in consumer research, marketing, and consumer decision making.

ORCID

Top concepts

Publications per year

2022–2023

4

Publications

4

How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions

Zhen Huang, Yi‐Dan Zhu, Andy Wei Hao et al. · Journal of Research in Interactive Marketing · 2022 · 98 citations

, , +24

Synergistic photothermal-photodynamic-chemotherapy toward breast cancer based on a liposome-coated core–shell AuNS@NMOFs nanocomposite encapsulated with gambogic acid

Rong-Tian Li, Yi‐Dan Zhu, Wenya Li et al. · Journal of Nanobiotechnology · 2022 · 88 citations · Full text

Marketing Healthy Diets: The Impact of Health Consciousness on Chinese Consumers’ Food Choices

Zhen Huang, Yi‐Dan Zhu, Jia Deng et al. · Sustainability · 2022 · 69 citations · Full text

, , +20

Surface Functional Modification by Ti<sub>3</sub>C<sub>2</sub>T<i><sub>x</sub></i> MXene on PLLA Nanofibers for Optimizing Neural Stem Cell Engineering

Yi‐Dan Zhu, Xiying Ma, Linpeng Li et al. · Advanced Healthcare Materials · 2023 · 18 citations · Full text

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