Concepedia

Yi‐Dan Zhu

YZ

Statistics

Publications

4

Citations

295

H-Index

4

Active since

2022

Affiliations

Gannan Normal University(Current)

Yi‐Dan Zhu is an author at Gannan Normal University specializing in purchase intention analysis, consumer behavior, and marketing management.

Publications per year

2022–2023

4

Publications

4

How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions

Zhen Huang, Yi‐Dan Zhu, Andy Wei Hao et al. · Journal of Research in Interactive Marketing · 2022 · 111 citations

Business, Marketing, Marketing Management +16

Synergistic photothermal-photodynamic-chemotherapy toward breast cancer based on a liposome-coated core–shell AuNS@NMOFs nanocomposite encapsulated with gambogic acid

Rong-Tian Li, Yi‐Dan Zhu, Wenya Li et al. · Journal of Nanobiotechnology · 2022 · 90 citations · Full text

Pharmacy, Oncology, Pharmacology +17

Marketing Healthy Diets: The Impact of Health Consciousness on Chinese Consumers’ Food Choices

Zhen Huang, Yi‐Dan Zhu, Jia Deng et al. · Sustainability · 2022 · 74 citations · Full text

Business, Marketing, Marketing Management +15

Surface Functional Modification by Ti<sub>3</sub>C<sub>2</sub>T<i><sub>x</sub></i> MXene on PLLA Nanofibers for Optimizing Neural Stem Cell Engineering

Yi‐Dan Zhu, Xiying Ma, Linpeng Li et al. · Advanced Healthcare Materials · 2023 · 20 citations · Full text

Engineering, Materials Engineering, Materials Science +17

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