Concepedia

Bradley D. Lockeman

BD

2

Publications

121

Citations

2

H-Index

1975

Active since

Bradley D. Lockeman is an author specializing in business, economics, and customer satisfaction.

Top concepts

Publications per year

1975–1994

2

Publications

2

Measuring Prepurchase Information Seeking

Joseph W. Newman, Bradley D. Lockeman · Journal of Consumer Research · 1975 · 110 citations

, , +18

A marketer's guide to Clausewitz: Lessons for winning market share

Bill Parks, Steven W. Pharr, Bradley D. Lockeman · Business Horizons · 1994 · 11 citations

, , +7

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