Statistics
Publications
3
Citations
182
H-Index
3
Active since
2004
Affiliations
Harvard University(Current)
Gail McGovern is an author at Harvard University specializing in business, marketing strategy, and business strategy.
Publications per year
2004–2007
3
3
Bringing customers into the boardroom.
Gail McGovern, David Court, John A. Quelch et al. · PubMed · 2004 · 101 citations
Companies and the customers who hate them.
Gail McGovern, Youngme Moon · PubMed · 2007 · 60 citations
Gail McGovern, John A. Quelch · 2004 · 21 citations
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