Concepedia

Mirna Leko Šimić

ML

7

Publications

153

Citations

7

H-Index

2008

Active since

Affiliations

University of Osijek(Current)

Mirna Leko Šimić is an author at University of Osijek specializing in management, business, and education.

ORCID

Top concepts

Publications per year

2008–2022

7

Publications

7

Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality

Helena Štimac, Mirna Leko Šimić · Economics & Sociology · 2012 · 55 citations · Full text

Students' Career Preferences: Intercultural Study of Croatian and German Students

Kirsten Wüst, Mirna Leko Šimić · Economics & Sociology · 2017 · 24 citations · Full text

Education service quality of a business school: former and current students’ evaluation

Mirna Leko Šimić, Helena Čarapić · International Review on Public and Nonprofit Marketing · 2008 · 20 citations

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Wine Market Segmentation in Continental Croatia

Zorislav Kalazić, Mirna Leko Šimić, Jasna Horvat · Journal of Food Products Marketing · 2010 · 15 citations

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Generation Z buying behavior change in the COVID-19 pandemic context

Mirna Leko Šimić, Ana Pap · Ekonomski vjesnik · 2021 · 14 citations · Full text

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