Concepedia

Somayeh Taghvaee

ST

1

Publications

34

Citations

1

H-Index

2022

Active since

Affiliations

International School of Management(Current)

Somayeh Taghvaee is an author at International School of Management specializing in management, marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchStrategic ManagementInteractive MarketingNew Product Development

Publications per year

2022–2022

1

Publications

1

Market orientation in uncertain environments: The enabling role of effectuation orientation in new product development

Somayeh Taghvaee, K H Sagheb Talebi · European Management Journal · 2022 · 34 citations

Effectuation Orientation, Market Orientation, Consumer-driven Product Development +10

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