Statistics
Publications
2
Citations
22
H-Index
2
Active since
1958
Affiliations
Interpublic Group (United States)(Current)
Bertrand Klass is an author at Interpublic Group (United States) specializing in advertising psychology, subliminal persuasion, and advertising.
Publications per year
1958–1958
2
2
The Ghost of Subliminal Advertising
Bertrand Klass · Journal of Marketing · 1958 · 12 citations
Business, Marketing, Psychology +15
The Ghost of Subliminal Advertising
Bertrand Klass · Journal of Marketing · 1958 · 10 citations
Business, Marketing, Psychology +15
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