Abdelsalam Busalim

Understanding social commerce: A systematic literature review and directions for further research

Abdelsalam Busalim, Ab Razak Che Hussin · International Journal of Information Management · 2016 · 355 citations

Systematic Literature Review, Social Commerce, Social Marketing +6

Influence of e-WOM engagement on consumer purchase intention in social commerce

Yusuf Sahabi Ali, Ab Razak Che Hussin, Abdelsalam Busalim · Journal of Services Marketing · 2018 · 275 citations

Customer Satisfaction, Digital Marketing, Social Commerce +24

Customer engagement behaviour on social commerce platforms: An empirical study

Abdelsalam Busalim, Fahad Ghabban, Ab Razak Che Hussin · Technology in Society · 2020 · 214 citations

Social Commerce Platforms, Customer Satisfaction, Online Customer Behavior +11

Consumer behavior in sustainable fashion: A systematic literature review and future research agenda

Abdelsalam Busalim, Grace Fox, Theo Lynn · International Journal of Consumer Studies · 2022 · 153 citations

Sustainable Consumption, Green Marketing, Engineering +24

Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review

Abdelsalam Busalim, Ab Razak Che Hussin, Noorminshah A. Iahad · Journal of theoretical and applied electronic commerce research · 2018 · 99 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +17