Concepedia

Lingchen Huang

LH

4

Publications

190

Citations

4

H-Index

2021

Active since

Affiliations

Shanghai Maritime University(Current)

University of Shanghai for Science and Technology

Lingchen Huang is an author at Shanghai Maritime University specializing in business, marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementDigital MarketingInteractive MarketingBusiness StrategyConsumer ResearchBrand StrategyCustomer SatisfactionMultichannel Management

Publications per year

2021–2023

4

Publications

4

Channel strategies for competing retailers: Whether and when to introduce live stream?

Lingchen Huang, Bin Liu, Rong Zhang · European Journal of Operational Research · 2023 · 113 citations

Online Customer Behavior, Digital Marketing, Interactive Marketing +9

Interacting with strategic waiting for store brand: Online selling format selection

Lingchen Huang, Zongsheng Huang, Bin Liu · Journal of Retailing and Consumer Services · 2022 · 42 citations

Online Customer Behavior, Digital Marketing, Interactive Marketing +9

Money-back guarantee in the presence of strategic customer behavior

Zongsheng Huang, Lingchen Huang, Yingxue Zhao et al. · International Journal of Production Economics · 2021 · 20 citations

Customer Profitability, Customer Satisfaction, Service Guarantee +6

Agency selling or reselling? Online selling format selection in the presence of customer strategic behavior

Lingchen Huang, Zongsheng Huang, Bin Liu · Electronic Commerce Research and Applications · 2023 · 15 citations

Electronic Marketplace, Digital Marketing, Interactive Marketing +7

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