Concepedia
Statistics
Publications
1
Citations
294
H-Index
Active since
2012
Cristina Castronovo is an author specializing in marketing objectives setting, social media marketing, and marketing communication objectives.
Publications per year
2012–2012
Social Media in an Alternative Marketing Communication Model
Cristina Castronovo, Lei Huang · Journal of Marketing Development and Competitiveness · 2012 · 294 citations
Management, Marketing, Marketing Management +9
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