Concepedia
Statistics
Publications
13
Citations
1K
H-Index
11
Active since
2010
Affiliations
SUNY Fredonia(Current)
University of Waterloo
Dalhousie University
University of Lethbridge
Lei Huang is an author at SUNY Fredonia specializing in management, marketing, and consumer behavior.
Publications per year
2010–2021
Social Media in an Alternative Marketing Communication Model
Cristina Castronovo, Lei Huang · Journal of Marketing Development and Competitiveness · 2012 · 294 citations
Management, Marketing, Marketing Management +9
Home and away: cross-contextual consistency in tourists’ pro-environmental behavior
Feifei Xu, Lei Huang, Lorraine Whitmarsh · Journal of Sustainable Tourism · 2020 · 179 citations · Full text
Management, Tourism Management, Environmental Attitudes +13
The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention
Lei Huang, Ji Lu · Journal of Food Products Marketing · 2015 · 147 citations
Agriculture, Food Science, Marketing +17
Multi-stakeholder Partnerships for Sustainability: Designing Decision-Making Processes for Partnership Capacity
Adriane MacDonald, Amelia Clarke, Lei Huang · Journal of Business Ethics · 2018 · 130 citations
Management, Environmental Management, Sustainability Management +16
The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter
Lei Huang, Amelia Clarke, Natalie Heldsinger et al. · Journal of Marketing Analytics · 2019 · 107 citations
Social Sciences, Communication, Marketing +16
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