Concepedia

Suna Koh

SK

1

Publications

118

Citations

1

H-Index

2010

Active since

Affiliations

University of Houston(Current)

Suna Koh is an author at University of Houston specializing in customer satisfaction, destination marketing, and consumer research.

Top concepts

TourismBusinessMarketingManagementHospitalityData ScienceData AnalysisHotel IndustryConsumer ResearchMarketing Insights

Publications per year

2010–2010

1

Publications

1

Importance‐performance analysis with benefit segmentation of spa goers

Suna Koh, Joanne Yoo, Carl A. Boger · International Journal of Contemporary Hospitality Management · 2010 · 118 citations

Customer Satisfaction, Consumer Research, Hospitality +21

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