Concepedia

Weijia Dai

WD

7

Publications

231

Citations

7

H-Index

2012

Active since

Affiliations

University of Maryland, College Park(Current)

Dana-Farber/Harvard Cancer Center

Purdue University West Lafayette

National Bureau of Economic Research

Lehigh University

Weijia Dai is an author at University of Maryland, College Park specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingDigital MarketingCustomer SatisfactionAdvertisingMarketing Analytics

Publications per year

2012–2023

7

Publications

7

Aggregation of consumer ratings: an application to Yelp.com

Weijia Dai, Ginger Zhe Jin, Jungmin Lee et al. · Quantitative Marketing and Economics · 2017 · 90 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Review +8

Digitizing Disclosure: The Case of Restaurant Hygiene Scores

Weijia Dai, Michael Luca · American Economic Journal Microeconomics · 2020 · 35 citations

Customer Satisfaction, Consumer Research, Confidentiality +21

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response

Matthew Chesnes, Weijia Dai, Ginger Zhe Jin · Marketing Science · 2017 · 31 citations

Search Engine Optimization, Digital Marketing, International Marketing +17

Aggregation of Consumer Ratings: An Application to Yelp.com

Weijia Dai, Ginger Zhe Jin, Jungmin Lee et al. · 2012 · 25 citations · Full text

Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

Weijia Dai, Hyunjin Kim, Michael Luca · Marketing Science · 2023 · 23 citations · Full text

Marketing Analytics, Digital Marketing, Field Experiment +20

Rows per page

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