Concepedia

Jonner Lumban Gaol

JL

1

Publications

65

Citations

1

H-Index

2021

Active since

Affiliations

Universitas Darma Agung(Current)

Jonner Lumban Gaol is an author at Universitas Darma Agung specializing in business, advertising, and marketing analytics.

Top concepts

BusinessMarketingInnovationManagementAdvertisingConsumer BehaviorConsumer ResearchMarketing AnalyticsConsumer Decision Making

Publications per year

2021–2021

1

Publications

1

The Effect of Product Innovation on Consumer Interest in the Purchase of Bottled Tea Products at PT. Sinar Sosro Medan

Sarman Sinaga, Jonner Lumban Gaol, Reza Nurul Ichsan · Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences · 2021 · 65 citations · Full text

Marketing Analytics, Consumer-driven Product Development, Consumer Decision Making +14

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